Eccentric Stitch

Fall 2024 – Graphic Design II​​

Eccentric Stitch specializes in creating eclectic clothing and eccentric accessories. The word eccentric means unconventional or slightly strange; Eccentric Stitch strives to embody this in its fun and unique designs. The wordmark's design reflects the brand's playful nature with fun, decorative scripts, and unconventional text manipulations. While their designs are eccentric, they are not needlessly tacky or cheap. The logotype was designed with elegance in mind, using the C's from the wordmark to construct an intricate, floral-esque form. The chosen color palette serves to amplify the notion of their quality garments while retaining their playful identity.

As a clothing and accessory brand, a hangtag and branded jewelry box were chosen as their primary branding/packaging methods due to their versatility. The designs of each are made with the brand's visual identity in mind to drive home the balance of elegance and eccentricity.